Great question. What I mean is that most people attempt to show the value of the information tools they use such as CEO blogs, intranets, town hall meetings by measuring attendance or usage and number of visitors to a site. But true value comes from being able to demonstrate how the tools you use and the message you are trying to convey has impacted on business outcomes. Only then can you truly impact the perceptions your organization has of the values of the tools you use. More step by step information can be found in Transformational Leadership – How Great Leaders Change Organizations.

I was following along well until I got to step # 5.

‘However the only way to impact perceptions of the value of those tools is the contribution to an organization against business outcomes.’

Can you help me to understand this step in greater detail. I don’t understand how to measure this?

Thank you, Shirley Manson