Unlock the “True Potential” of Your Organization and Maximize Employee Engagement Using Leadership Communication Strategies that Have Been Fully Tested Across All Major Industries!
- Discover How To Implement Communication Management Strategies That Immediately Engage Employees At All Levels of the Organization!
- Learn How To Implement Proven Communication Process Techniques That Help Focus All Team Members On Desired Business Outcomes!
- Internal Communication Strategies that Help Employees Reach That “Aha Moment”!
- Discover How to Leverage the Power of Transformational Leadership to Unlock The TRUE POTENTIAL of Your Team!
Leadership Communication Ultimately Determines the Overall Productivity of the Entire Workforce And In Today’s Competitive Marketplace…
You MUST Engage Your Employees in Organizational Change At All Levels Or The Competition Will Gain a Competitive Advantage!
In the new global economy of today and the foreseeable future—organizations constantly need to adapt to emerging market conditions that can change in an instant. Businesses may need to implement sweeping organizational change for a number of reasons, including:
- New Product Launch!
- New Service Delivery Model
- New Equipment
- New IT Systems
Unfortunately and the nightmare every manager/leader must overcome: People HATE change and will instinctively resist it!
It’s true—but that’s only part of the story!
People resist change especially when they don’t understand why those changes are necessary or relevant to their lives. Unfortunately, most communication management strategies emphasize communicating what the new organizational changes are versus why they are important to each and every individual working for the organization.
And that’s precisely why leadership communication needs to focus on bridging the gap between what the leaders are actually saying versus what the employees perceive the leaders are saying. Unfortunately, the focus of the communication process in most companies is on the communication tools themselves (like is it better to tell employees about the changes via the company Intranet, monthly newsletter, special announcement, etc) versus the message that the employees are hearing.
Transformational Leaders Know How to Leverage Internal Communication Strategies To Engage Employees At All Levels In the Organizational Change Vital To Success in Today’s Competitive Economy!
Effective leadership communication is THE DIFFERENCE between companies that merely survive—and those that thrive—in today’s environment. The days of merely calling a meeting or sending out an email to “inform” team members of organizational changes are over—you need to engage them in the process of change itself by helping them understand WHY the changes are in their best interest.
To accomplish this, leadership communication and communication management strategies need to focus on identifying the topics that will engage employees in becoming actively involved in contributing to the organization’s success. Effective internal communication will require research and open dialogue to discover the most relevant strategies for achieving maximum employee engagement…
But the Effort Is Well Worth It Because Thorough Communication Management Leverages the TRUE POTENTIAL of the Entire Team and Focuses the Entire Organization on Achieving Desired Business Outcomes!
Transformational Leadership is specifically designed to help you understand and leverage the power of successful leadership styles that unlock the TRUE POTENTIAL of your entire team and is the only resource of its kind on the market today!.
Introducing Transformational Leadership
- How To Help Employees Reach That “Aha Moment”: Once employees reach that “Aha Moment”—they don’t just understand what needs to change—but they finally understand why the organizational change is necessary to their own well-being. Prior to this “Aha Moment”, most employees will actually fear the organizational change and thus resist implementation efforts.
- How to “Transform”—Not Just Inform—Your Workforce: Transformational leadership strategies go beyond merely telling employees about a new change and instead focuses on engaging them so that they learn, accept, and actually implement the organizational changes necessary to thrive in today’s competitive marketplace.
- Avoiding the “Warm and Fuzzy” Trap: Leadership effectiveness is usually tested with employee surveys—but these surveys can only provide a subjective, “warm and fuzzy” approximation of how employees “feel” about the change! Transformational Leadership teaches how to quickly test and measure strategies to ensure they are engaging with employees so you can avoid the “Warm and Fuzzy” trap and stay focused towards achieving desired business outcomes!
Transformational Leadership isn’t Just the Latest Industry “Buzzword”—It’s The Key to 21st Century Business Success!
Let’s Just Be Honest: The days of simply “giving the troops a pep-talk” or implementing new company policies via e-mails or special meetings are over—period.
But with the economy still in limbo and company’s needing to do absolutely anything and everything to survive—sweeping, high-impact organizational changes are VITAL. Unfortunately, most change management strategies emphasize the use of communication tools—like emails, newsletters, etc.—to help implement the organizational changes necessary to help their company’s change…
But Transformational Leadership Provides You With a Step-by-Step System For Engaging Employees In Organizational Change, Including:
- Identify Desired Business Outcomes: Includes mergers, new product launches, new service delivery models, new processes, new equipment or IT systems, etc.
- Uncover True Employee Sentiment About Proposed Change: To uncover TRUE employee sentiment, you need to implement a new approach to research other than questionnaires to directly involve them in the process.
- Identify The Paradigm That Needs To Change For Employees To Finally Understand the “Why”: Employees can’t have that Aha Moment until they understand the Why behind the proposed organizational change.
- Identify and Implement Best Strategy: Once you understand what is preventing team members from fully understanding the Why—you then need to identify the best strategy for overcoming this obstacle.
And Most Importantly:
Step 5: Testing To Make Sure It’s All Worked and Everyone is Fully Engaged!
At the end of the day, the only thing that really matters is: Has there been real organizational change that is leading to the desired business outcomes everyone wants?
Unfortunately, most employee engagement strategies never even test or measure the ACTUAL impact those strategies are having on REAL business outcomes. Instead, employees might be asked to fill out simplistic surveys asking if they can recall the key messages or whether they “felt” management was doing a good job in communicating the new organizational changes…
I mean honestly—does it really matter? Of course not! All we really want to know is if the leadership styles are actually engaging employees to embrace and help implement the new organizational changes and helping attain desired business outcomes—forget about the subjective “wishy-washy” surveys that don’t really tell you anything.
Transformational Leadership shows you precisely how to test and measure to ensure your strategies are engaging employees to produce your organization’s desired business outcomes—with results you can see in black and white!
- Develop a Laser-Focused Workforce!
- Implement Organizational Change Faster and More Effectively!
- Connect To Your Team At All Levels of Organization!
- All Strategies Can Be Implemented In-House at No Additional Cost!
- No Additional Investment in Online Tools or Materials Required!
- Strategies Can Be Applied In ANY Industry or Government Department!
- Finally Leverage the TRUE Potential of Your Team!
Author and Creator of Transformational
Marcia Xenitelis is the Director of Communication at Work, a Change Management consulting firm specializing in the areas of Transformational Leadership and Communication. Marcia has already written hundreds of articles, white papers, and reports on change management topics including both Transformational Leadership and Organizational Management.
Marcia is a past president of the International Association of Business Communicators (IABC) Victorian chapter, and former IABC Asia/Pacific board member.
Transformational Leadership isn’t just some long-winded “textbook” filled with useless theories or endless examples of other “successful transformational leaders”. This powerful resource is specifically designed to help you adapt the most appropriate transformational leadership strategies to your unique organization and engage employees in a step-by-step process that finally unlocks the TRUE POTENTIAL of your entire organization!
Ms Emilia Gallo, Managing Director
Excel Global Consulting
- “Excellent Case based experience”
- “Very valuable expose on the “Aha!” moment
- “Excellent ideas to assist in change management communication”
- “Liked the examples of the “Aha!” factor”
- “I got the most benefit from this on the “engaging emphasis”
Discover What Essential Components of Business Strategy You MUST Communicate to Engage Employees!
Learn How to Select the Most Effective Communication Media To Fully Engage Employees in the Organizational Change!
Understand How Leadership Styles Affect Communication and Overall Engagement of Other Team Members
The “Aha Moment” And What it REALLY Means to the Overall Success of Your Organizational Management Strategies!
How To Determine AND Measure the REAL IMPACT of Transformational Leadership Strategies
Research Techniques To Help You Dial-In the Most Effective Strategies!
Learn How to Analyze Competitors and Use that Information to Boost Your Own Efforts!
Discover How To Set New Marketing Objectives That Help Facilitate Organizational Change Faster and More Completely!
And Much, Much More!
Order Your Copy of Transformational Leadership Today for Just $37!!
Why spend $1,000’s to hire outside organizational change consultants who can NEVER know or understand your company as well as do? These high-priced organizational management experts may talk about employee engagement strategies but what they really do is engage employees with communication tools—not the core message itself! This is precisely why most organizational management strategies ultimately fail—because they are more concerned with “telling employees” about new changes rather than engaging them into actually accepting and implementing the changes.
But at just $37, Transformational Leadership is specifically designed to help focus employees on the same objectives and organizational vision as the leaders to create a fully supportive workforce capable of not just surviving—but thriving—in today’s competitive marketplace!
Don’t spend $1,000’s for “pseudo-experts” who don’t even know your organization when you could invest just $37 today for the tools, strategies, and support you need to become the “Transformational Leader” that can truly take the organization to the next level!
Don’t delay: This special introductory price is subject to change without notice so download your copy today for just $37!!
HURRY—don’t sit on that fence too long! Transformational leadership is more vital than ever in today’s ultra-competitive global marketplace.
The true need for organizational change—or the ability to adapt—has never been greater in today’s competitive marketplace. Last year’s big product may become this year’s big flop. A service model that may have functioned perfectly for 10 years may suddenly prove ineffective.
The point is: Organizational change is absolutely vital to the survival of any business but you need transformational leadership to fully engage all members to fully learn, accept, and implement those changes. Otherwise, the objectives and projected business outcomes will suffer along with the overall customer experience because the entire team is not behind the organizational change.
Remember: People are naturally resistant of change which is precisely why you need leadership communication strategies to help employees reach that “Aha Moment” when they finally understand how
the changes are not only in the best interest of the company—but in their own best interest as well. It is only after employees reach this “Aha Moment” that can truly become engaged with the organizational management strategies and help implement the proposed changes.
And To Ensure You Have ALL The Tools You Need to Help Your Employees Reach That “Aha Moment”, The First 50 Who Order This Month Will Also Receive My
Transformational Leadership Supplemental Pack—Absolutely FREE!
Supplemental Bonus #1: Understanding Leadership Communication and the Business Strategy
Having a great business strategy is honestly the easy part—it’s translating and relating those strategies to your team members so that they embrace and actually implement them that’s the tricky part. Understanding Leadership Communication and the Business Strategy is your vital link between business strategy and the employee engagement necessary to successfully meet organizational objectives and will truly help you become a Leader among Leaders!
Supplemental Bonus #2: Tools and Techniques to Identify Specific Business Data to Include in Your Leadership Communication
I know it sounds like a mouthful but understanding how to identify the specific business issues that impact team dynamics and are most likely to engage employees is VITAL to any successful organizational management. This invaluable resource helps highlight the importance of focus group research and how to use it to uncover the business issues most likely to engage employees in the process of organizational change.
Both of these powerful resources have a combined retail value of $49.99 but they are yours ABSOLUTELY FREE just for being one of the first 50 to order Transformational Leadership this month—so don’t delay!
Don’t Worry—Your Investment is 100% Risk-Free.
“Results or Refund” 30-Day Money Back Guarantee
Change management can be a very difficult discipline because it can be so very difficult to empirically measure how each member of the organization is embracing and helping to im plement the changes.
This is precisely why Transformational Leadership includes the tools and information you need to empirically measure how successful you have been in engaging employees in the process of change and reaching desired business outcomes—so you KNOW whether its working or not!
The “Results or Refund” 30-Day Money Back Guarantee is very simple:
Just read and implement the strategies in Transformational Leadership—and if you don’t see tangible results and genuine employee engagement or if you are dissatisfied for any reason at all—then you have 30 days to request a full, zero hassle refund of your investment. You either get results or you get a full refund—simple as that.
But Hurry—The Competition Doesn’t Sleep…
Successful implementation of Transformational Leadership strategies are already the difference between companies that are surviving right now—and those that are THRIVING right now.
Its simple: Leaders that can fully leverage the TRUE POTENTIAL of their team members and fully engage them in organizational changes ultimately operate more productive, efficient, and profitable businesses—period.
Today’s leaders need to think beyond merely telling team members about new changes and start learning how to fully engage employees in the process of organizational change and that’s what Transformational Leadership is 100% guaranteed to do—or your money back!
To Your Success,
Director, Communication At Work
Author, Transformational Leadership
PO Box 48 Camberwell VIC 3124 AUSTRALIA
PH: +61 3 9889 9685 FAX: +61 3 9889 9686
P.S.Remember: Change is VITAL to business success but humans are naturally resistant to change—Transformational Leadership is your key to leveraging the TRUE POTENTIAL of your team by helping them to learn, accept, and implement the changes necessary to succeed in today’s competitive marketplace—so ORDER NOW!!
P.P.S.:ONLY the first 50 to orderTransformational Leadership for the introductory price of just $37 will also receive the Supplemental Pack valued at $49.99 ABSOLUTELY FREE—so ORDER NOW!!
Communication At Work
PO Box 48 Camberwell VIC 3124 AUSTRALIA
PH: +61 3 9889 9685 FAX: +61 3 9889 9686